xxxxxxxx For those that may not realize or understand why, the changing and updating that the search engines, with the most talked about being Google, but most if not all are incorporating the changes. It is all for good reason even if a lot of Internet users, mainly businesses being where I see most of the hardships coming from, disagree. The bottom line being, when you use a search engine to do a search for something, you want the sites related to what your searching for to come up. The search engines are trying hard to maintain this occurrence so they are doing what they deem as necessary.
That is just a short summary of why things have changed. As well hopefully to the point and clear to understand.
Now, I'm going to talk about some of the methods you want to do to help your website or web page rank or rate as high as possible in a "given search." Take note of that "given search" because later with that thought in the background and a little imagination with constructive thinking, it may fall into a valuable asset for optimizing. I've not read or seen this thought that I have anywhere so I'm going to try and research it soon to verify to myself that it will carry some integrity.
I'm going to start out with some information for anyone who hasn't yet started a website, and possibly for those that have had websites for some time that feel like the search engines don't even know you exist. I know how that feels, I was there. Though my sites aren't rocketing to the top at least they're indexed, which relates to at least having an existence, so now I'm working on the rest of the mistakes I made that I didn't know about when I started.
When you are looking for where and how you are going to host and build or create your website. You should choose methods or program/programs that are going to allow you access to your root directory, or root file. I'm not as keen as I'd like to be on some of the terms, and for some readers I'll try to explain in "laymen's terms." You want to be able to add a description, and keywords, in the meta tags, which are close to the top of the "view source" code you see when selecting that view.
For an example, from in your browser choose a webpage and right click the mouse and click the "view source" phrase from the drop down menu. It won't work in some windows such as an email. If your using a Mac I don't know how to view the source, sorry. Also keep in mind that some websites have this blocked so if you don't see a page full of code then try another web page, remember, this is just for an example so you can see the location for reference. The meta tags will be in between the "header tags." What you will see will be similar to this.
This page has no description or keywords, for whatever reason. Many sites or web pages may choose not to include them, or may not for a reason feel a need to have them. And in my first two, yes, I didn't check the second time I started to build a site, I just assumed I'd be able to access the area on the page because there were a kazillion cool features and that included and I just assumed. Actually, I had my first page built, completed. Then saw the tool for generating the code to enter in which the site builderI was using had, but since I used the site build wizard that method didn't allow for anything to be added to the header of the web pages.
I pasted in the above so you can see that the words 'description' and 'keywords' are displayed. Keep in mind it's not imperative to have this as I see websites with good page rank that don't have a viewable description and keywords tag. There are variations that keep me from knowing for sure such as some websites incorporate software that doesn't allow the page source to be viewed at all while others may be able to keep just the keywords from displaying. As well it should be considered because everything you can do will help.
Another point to consider, and this relates again to being able to access the certain correct folder/area, or root directory of the web pages when you are building your page. The ability to install a robot.text file, and/or Google sitemap. The root directory seems to be the main directory which contains the home page and other directories for the main sections of the website.
To get a full description Google has everything in their website when you open a Google account, or membership. It's free. Google refers to it as an account which sounds like something you have to pay for. There are lots of useful tools and information there so log in and have a look around. If you don't have an account with Google it's worth while to sign-up.
The fastest way to get to the right section is to put "Google sitemap" in your search box. After clicking the right link, you want the one that takes you to Google's account page, you can log-in or sign-up for an account after clicking one of the highlighted links relating to "Google webmaster tools."
A second largely mentioned factor is obtaining links to your website. That is, being bookmarked in other websites registries or bookmark files. There are different ways to accomplish this. One is to register in social bookmarking site's registries which doubles as a search engine for the members of the chosen bookmarking site that would search for content similar to what you provide.
If you advertise your site or products on your site or whatever service you provide, each site you advertise in would provide a link to your site. If you post in forums or blogs you should, if it is allowed post your site URL in your signature. tip: use a keyword phrase as the clickable link, from time to time, you don't want to have too much of one thing.
Next, create your web pages to carry specific content relating to a specific subject when possible. Or to add to that or put it a different way, keep the topic/subject relating to a specific theme as narrow as you can. Add something new to your pages as often as you can. I'm seeing controversy on duplicate content. I see statements saying that it will lower your ratings drastically to have an article posted that another site may have posted. This could happen when searching the article directories to find an article to use and could be just a matter of chance.
Something to consider either way, maybe try to find some more information to read up on it. As well I see stated that it doesn't mean the kiss of death, maybe because it's better to have new content on a regular basis then not. Original new content though they all seem to agree is the peak optimal result. There is more but I'll save that for later.
As I mentioned about inside the Google account for those unfamiliar with it. One of the tools they have will help you in finding keyword suggestions. The reason I wanted to mention that is because I wanted to say to always remember that content is king. And the content that you use you want to contain your keywords, whether or not you wrote it yourself. I think some articles that you may pick up from directories allow you to edit them. So when you can you may want to change the keywords to better fit your specific content.
There is a tool I've read about that will automatically measure your keyword density in your article or on your web page/pages. As there is an optimal level for this as well, not too much or too little. I'll try and find one that is easy to use and understand. I've added the link at the top of this page that will take you to one you can use, I've used it once, it gave statistics but I wasn't sure what I was reading. Maybe it's a matter of getting used to it and I hadn't read the help/directions so that would probably make a difference.
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